In 2023 I worked with Nurx, the women’s health company within Thirty Madison, to refresh their brand identity. Their robust offering and broad demographic called for a fine balance — it needed to feel modern but not trendy, grown-up but not staid, and to project clinical expertise without feeling sterile. I worked directly with the VP of Communications and Director of Brand Marketing.
Role: Creative direction, design Client team: Kelly Gardiner, Kate Citron Copywriting: Tabitha Vidaurri
